Monetate published its latest Ecommerce Quarterly EQ2 2013 report, this time particularly addressing email engagement issues. In the report, there are two interesting graphics:

Mobile traffic to websites in the US grew in Q2/2013 to 22.1% – representing an YoY increase of 31.2%

Mobile-Traffic-Increase-Ecommerce-Quarterl<-Monetate-EQ-2-2013

The conversion rate of smartphones is less than 40% of corresponding web- or tablet-traffic at the same time

Mobile-Conversion-Rate-Ecommerce-Quarterly-EQ-2-2013-Monetate

Conclusion

Mobiles devices won’t go away, deal with it. And the best way dealing with them, is having a mobile version of your website that can be used on a small-screen smartphone, too. Phablets certainly won’t save your day and are a lame excuse not to get going right away if you have to…

Download the report as a free PDF here.